1. What is a presentation?

A presentation is a formal talk to one or more persons that “presents” ideas or information in a clear, structured way. All presentations have a common objective: they are given in order to inform, train, persuade or sell. The key factors of any successful presentation are:

  • the audience;
  • the contents of the presentation itself;
  • and the presenter.
The starting point should always be the audience. If you consider their needs and interests you cannot get off to a bad start even if you face the fear of public speaking.